QR code is far from optimal from a technical perspective. However, in creating a marketing platform for consumers what is important is the ability to provide mass reach and ubiquity not technical improvements. QR provides an open standard that is supported across almost all code readers. the QR specification is publicly available, one can readily find development tools to create or decode codes and develop applications. QR's openness allows a thriving innovative ecosystem to develop and is where I am focused.
On the other hand, Microsoft is trying to introduce a proprietary format that requires that consumers use their technology for code creation and code reading, and resolution. I agree that Tag does provide a pretty good user experience. But by adopting Microsoft tag, you become dependent upon Microsoft and wedded to their format. All codes, tracking information, and the application on your consumers' phones is controlled by Microsoft. Many companies including carriers, developers, marketing firms and major retailers are not comfortable with giving Microsoft that level of control the level of information and will be disinclined to support the format.
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